Post’s lifestyle site nabs award as one of 10 most influential Hong Kong media operations covering mainland China
Nanzaozhinan.com continues forerunner’s achievement of being recognised on popular microblogging site Weibo
Nanzaozhinan.com, the Post’s lifestyle site in Chinese, claimed its first award as one of the 10 most influential Hong Kong media on Weibo, the Chinese version of Twitter, according to Weibo’s parent company Sina.
The site nailed fifth place among the top 10 in rankings for 2015, behind Phoenix Television among others.
Established in early 2014, Nanzaozhinan.com publishes articles about leisure and trends in Hong Kong, ranging from heritage trails to street food. It is followed by close to 420,000 users on Weibo.
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Half of the site’s content consists of Chinese translations of the Post’s main English portal, while the rest comprise contributions from columnists and staff on local lifestyle, said editor Clarence Chan.
“The hard work and insight of all colleagues at SCMP is the key component in building Nanzaozhinan Weibo into one of the leading candidates to cover all the interesting lifestyle news in metropolitan Hong Kong,” Chan said. “We will keep up our dedicated work to further enhance Nanzaozhinan Weibo in the future, making sure it will keep being loved by readers everywhere.”
This was the third straight year since 2013 the Post claimed a spot on Weibo’s annual ranking of the most influential media in Hong Kong based on usage and popularity. Weibo is one of mainland China’s most popular social media platforms.
Specifically, Weibo ranks media’s accounts based on the frequency of postings and commenting on others’ posts, the popularity of their posts, and the number of active followers.
In 2013 and 2014, the Post’s Chinese language site Nanzao.com was ranked eighth and fifth respectively among Hong Kong media regarding its influence on Weibo.
