New World Development

Ready for its close-up, Hong Kong tourist attraction Avenue of Stars to get HK$100m facelift

Plans include drastic increase in greenery and a new interactive mobile app

PUBLISHED : Thursday, 22 September, 2016, 9:05pm
UPDATED : Thursday, 22 September, 2016, 10:36pm

The popular Avenue of Stars along the Tsim Sha Tsui waterfront will get a facelift worth over HK$100 million with a drastic increase in greenery and shaded space as well as enhanced mobile technology so that visitors can better feel the presence of their idols and classic movies, it emerged on Thursday.

The details of the revised plan were revealed at separate discussions held by the Harbourfront Commission and Yau Tsim Mong District Council.

The avenue, built and managed by developer New World Development, was closed for a three-year revitalisation programme last year and is due to reopen in the third quarter of 2018, three months ahead of schedule due to speedy renovation works.

Under the revised plan by New York-based landscape architecture firm James Corner Field Operations, the green space is to increase by 8 times from 50 sq m to 464 sq m and the shaded space by 7 times from 85 sq m to 677 sq m while the seating is to triple in size. The floor tiles are to be made of recycled materials.

There will be a variety of seating, including love seats, waterfront stools, balcony seating and lean bars offering unobstructed views of Victoria Harbour. The balustrades are to be installed with LED lighting.

The firm’s founder James Corner said the seating arrangement would create a more intimate setting as visitors wandered along the water’s edge. “The seating will give a fresh, clear and transparent view of the harbour,” he told the district councillors on Thursday.

The plaques containing movie stars’ hand prints and autographs are to be erected at the nearby Garden of Stars in an upright position to offer easy viewing for the disabled and the elderly. But the ultimate home for the movie stars’ statues has yet to be decided.

Corner said mobile app technology would be introduced to enable visitors to tune into Hong Kong’s movie history and famous film stars. For example, when a mobile camera is aimed at a statue, real images of the movie star and relevant movie scenes will pop up, enabling photo opportunities with the idols.

The Avenue of Stars, modelled on the Hollywood Walk of Fame honouring Hong Kong’s film industry, opened in 2004. Its iconic 2.5m tall bronze statue of Bruce Lee was erected in 2005.