Choose Uber, company urges Hongkongers as it fights for legalisation in city
Ride-hailing firm invites users to share reasons for choosing its services in online campaign called “IChooseUber”
More than one million Uber riders in Hong Kong have been invited to show their support for the ride-hailing firm in a territory-wide online campaign starting on Wednesday as it fights for legalisation in the city.
The move comes as the embattled firm is seeking a meeting with Hong Kong’s incoming leader Carrie Lam Cheng Yuet-ngor in the hope of securing a formal regulatory framework for its operations.
Its Hong Kong office has been struggling with its car-hailing business after the crackdown last week on 22 drivers, who are accused of driving without hire-car permits or third-party insurance.
In the email to its registered riders, Uber Hong Kong general manager Kenneth She Chun-chi asked them to share their reasons for choosing its ride service. As of 9pm on Wednesday, more than 2,600 users have posted on the website, launched at 4.30pm that day, in support of the company.
“We want to keep serving Hong Kong and giving you choices in how you move,” he told riders in the letter.