Tourists to Hong Kong want new draws, not shopping malls, says commerce chief as industry emerges from ‘bottom of trough’
He reveals city targets high-yield and young visitors who want ‘distinctive’ experience
Hong Kong’s tourism industry was finally picking up after hitting the “bottom of the trough”, a minister said, and the government was keen to draw visitors to rural and cultural attractions instead of just shopping malls.
Secretary for Commerce and Economic Development Edward Yau Tang-wah said the targets were high-yield and young tourists seeking a “distinctive” experience.
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“I think we can be sure that we have come out of the bottom of the trough that we have seen in the last couple of years, which was a result of multiple factors – some global and regional economic situations, some local situations, like how we treated our tourists,” Yau said in an interview with the Post.
Yau’s optimism is backed up by the 1.9 per cent year-on-year growth in global tourist arrivals to 38 million in the first eight months this year. That figure had dropped 4.5 per cent to 56.6 million last year from 2015. The decrease in mainland tourist arrivals was even higher, at 6.7 per cent.
“The more we can have a diverse mix of tourists, the better it will suit Hong Kong’s case because Hong Kong is such a tiny place. We don’t want every tourist to come to the same spot doing exactly the same thing,” Yau said.