Image overdrive: how Hong Kong cabbies are taking on Uber with their own taxi-hailing app
With complaints by passengers in the city soaring, the industry is trying to make up lost ground by signing hundreds of drivers to a ‘performance pledge’
Taxi drivers in Hong Kong are on a mission to rehabilitate their image with a new taxi-hailing app.
The launch of TAXI this week — developed by taxi owners and drivers at the Taxi Council — marks the traditional taxi industry’s attempt to reclaim some of the ground it has lost to competitors such as the American multinational Uber.
TAXI claims to offer a superior user experience by referring customers to endorsed taxi drivers who must sign up to a “performance pledge”.
It has so far managed to sign up 800 drivers registered as endorsed drivers in the city, but hopes to boost this to 1,500 drivers, along with a further 3,500 independent drivers, within a month.