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Image overdrive: how Hong Kong cabbies are taking on Uber with their own taxi-hailing app

With complaints by passengers in the city soaring, the industry is trying to make up lost ground by signing hundreds of drivers to a ‘performance pledge’

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Taxi queue up to wait passenger at Causeway Bay. Photo: May Tse
Rachel Blundy

Taxi drivers in Hong Kong are on a mission to rehabilitate their image with a new taxi-hailing app.

The launch of TAXI this week — developed by taxi owners and drivers at the Taxi Council — marks the traditional taxi industry’s attempt to reclaim some of the ground it has lost to competitors such as the American multinational Uber.

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TAXI claims to offer a superior user experience by referring customers to endorsed taxi drivers who must sign up to a “performance pledge”.

It has so far managed to sign up 800 drivers registered as endorsed drivers in the city, but hopes to boost this to 1,500 drivers, along with a further 3,500 independent drivers, within a month.

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