Ego over adventure? How travelling Hongkongers are using social media to make their friends envious
Survey shows travellers post pictures just to show off, spend two hours or more on social media
Is travelling about the journey, the destination ... or one-upping your friends online? It could well be the latter for Hongkongers, more than a third of whom check in at locations on social media just to make their friends envious.
In a survey conducted by London-based market researcher OnePoll and commissioned by Hotels.com last month, 36 per cent of Hong Kong travellers admitted to using social media for that very reason. An even larger proportion, 42 per cent, admitted to uploading photos just to show off.
The poll covered 9,200 adult travellers from 31 countries or regions, including 300 from Hong Kong.
The reseachers said most Hong Kong travellers – 95 per cent of those polled – spent two hours a day on social media channels, while more than one-fifth spent more than three hours daily.
Some 46 per cent said they had commented on friends’ posts just so they did not miss out on anything while abroad.