Operation Santa Claus connecting the Hong Kong community with a good cause
The South China Morning Post and RTHK launched the annual campaign, aiming to give local charity projects a leg-up
The South China Morning Post’s annual charity campaign Operation Santa Claus was launched Wednesday night with the theme ‘small change, big change’, and calling for donations, regardless of size, for 23 of the city’s local charity projects.
The fundraiser, a collaboration with RTHK, last year raised a record-breaking HK$21.3 million for a variety of good causes in Hong Kong. This year the organisers set a minimum target of HK$17 million for a raft of new projects, many of which support the city’s youth.
There are five new beneficiaries in the 2016 campaign, including FHL Adventure Education Centre, Yes We Do Foundation, The Nature Conservancy, The Outward Bound Trust of Hong Kong and HKUST.
Outward Bound has launched an outdoor expedition programme for young disabled people. Participants will be invited to join a kayaking adventure near Sai Kung on specially adapted boats.
This year the OSC campaign, which has raised more than HK$250 million for 230 charitable causes since it was established in 1988, is partnering with Facebook and will incorporate several live video streams of events, including Wednesday’s launch.
The reception, also broadcast live on Radio3, hosted charity representatives and donor organisations at Sky Garden Bar in the California Tower, Lan Kwai Fong, thanks to sponsorship from the Lan Kwai Fong Group. Music was provided by the City Chamber Orchestra of Hong Kong and multi-Grammy Award winning double bass soloist Edgar Meyer.
Chief Executive of South China Morning Post Publishers Robin Hu thanked attendees for their ongoing support.
“Time and again the spirit of giving means everybody rises to the occasion,” he said. “[Our campaign] is organised for one purpose, to help those who are less fortunate than we are.”
Leung Ka-Wing, head of broadcasting at RTHK, said the station’s journalists were looking forward to profiling the beneficiaries of the OSC campaign.
“We will take immense satisfaction from telling their story over the next few months,” he said.
Last year, UBS AG was the campaign’s top corporate fundraiser, donating HK$4.2 million to the charity.