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Let them go to Disneyland: Hong Kong chief secretary unveils 10-point campaign to unite city riven by failed political reform

Government announces plans to roll out its 'Appreciate Hong Kong' drive in a bid to ease tensions caused by last year's Occupy protests

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Carrie Lam and Suen Kwok-lam from Henderson Land at the launch.

In a bid to unite a divided society, the Hong Kong government is planning to launch a new citywide campaign next month to engage the public - its first since the 79-day Occupy protests last year.

The "Appreciate Hong Kong" campaign, backed by the government, the business community and various other sectors, would introduce 10 key items, including inviting low-income families to amusement parks and having public museums open for free in January.

The promotion, to be officially launched on December 1 and run until the end of April, will be the third citywide campaign the Leung Chun-ying administration has launched since 2013, following the "Hong Kong: Our Home" and "Bless Hong Kong" drives.

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"The political reform I worked on for the past 20 months has triggered huge disputes in society," said Chief Secretary Carrie Lam Cheng Yuet-ngor as she unveiled the project yesterday. "Many people think society has seemingly been radicalised and divided, with some worried that Hong Kong will stagnate."

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Lam said Hongkongers should not be pessimistic but instead take the initiative to appreciate and "do something for" the city.

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