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"It ain’t about me, it’s about new ideas, bruh,  new ideas. People with ideas, people who believe in truth," said West as he announced his intention to run for US president in 2020. Photo: Reuters

What Kanye West needs to do if he really wants to be US president

Kanye West has famously likened himself to Pablo Picasso, Steve Jobs, Walt Disney and even Jesus. Perhaps the only ascent left for the ambitious and outspoken rap artist, producer and fashion designer is the White House.

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