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  • Jul 11, 2014
  • Updated: 2:58pm

The Lord of the Rings

The Lord of the Rings is a fantasy novel written by English author J. R. R. Tolkien. The story began as a sequel to Tolkien's 1937 children's fantasy novel The Hobbit, but eventually developed into a much larger work. It is the third best-selling novel ever written, with over 150 million copies sold. Set in the fictional world of Middle-earth, the book follows the hobbit Frodo Baggins as he and a Fellowship embark on a quest to destroy the One Ring, and thus ensure the destruction of the Dark Lord Sauron. The book was adapted as a blockbuster film trilogy directed by Peter Jackson. The films are, by subtitle, The Fellowship of the Ring (2001), The Two Towers (2002) and The Return of the King (2003). They were distributed by New Line Cinema.


Air New Zealand hobbit-themed safety video is a YouTube hit

PUBLISHED : Friday, 02 November, 2012, 10:49am
UPDATED : Friday, 02 November, 2012, 11:31am

A new in-flight safety video featuring characters from the Lord of the Rings trilogy has received over 2 million views on YouTube.

The four-minute film by Air New Zealand celebrates the upcoming premiere of the first in the “Hobbit” movie trilogy and has proved a hit with passengers who usually pay little attention to those snooze-inducing inflight safety videos.

The airline’s four-minute safety video featuring the character Gollum and film director Peter Jackson got more than 2 million hits on YouTube within a day of its posting. The carrier calls itself “the airline of Middle-earth” and cabin staff appear in the clip as film characters. Jackson himself appears in a cameo role.

The video was released ahead of Jackson’s next fantasy epic, The Hobbit: An Unexpected Journey.

The hobbits themselves would be proud. After all, author J.R.R. Tolkien created the mythical creatures as risk-averse.

The cast also includes author J R R Tolkien's grandsons Mike and Royd Tolkien, as well as New Zealand actor Dean O'Gorman, who plays the dwarf Fili in the film.


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