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South African school dropout takes on Google

Young South African entrepreneur vows to fight search engine giant's legal threat to jobs website

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South African school dropout takes on Google

One is among the world's most powerful corporations, a behemoth with a market capitalisation of US$250 billion. The other is a loss-making website owned by a school dropout on a computer bought from a pawn shop for US$68.

It's Google v Doogle.

The unlikely duel has come about after a young South African entrepreneur received a letter threatening legal action because his site's name and logo are too similar to Google's.

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Andries Maree van der Merwe, who turns 23 this week, vowed to fight all the way in what his lawyer describes as a "David and Goliath" contest.

Van der Merwe, from Middelburg in Mpumalanga province, set up Doogle after dropping out of school at 16 to look for a job. While working as a newspaper vendor, he hit upon the idea of a site to help the unemployed.

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"I sold newspapers on street corners and people told me what was wrong," he recalled. "They wanted a place where they go to find a job."

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