Australian tourism chiefs resurrect 'best jobs in the world' offer
Tourism campaign offers young people a chance to become a 'Chief Funster', 'Taste Master' or 'Outback Adventurer'
Australia's tourism industry yesterday resurrected its hugely popular "Best Jobs in the World" campaign, offering young people a chance to become a "Chief Funster", "Taste Master" or "Outback Adventurer".
The marketing push is targeting the youth segment, which contributes A$12 billion (HK$94 billion) annually in tourism spending and delivers nearly 1.6 million, or 26 per cent, of Australia's international arrivals.
It follows a similar campaign in 2009, won by Briton Ben Southall, who was paid to become caretaker on an idyllic island on the Great Barrier Reef for six months.
This time six "best" jobs are on offer - each in a different Australian states and each coming with a six-month salary package worth A$100,000.
It is open to travellers aged between 18 and 30, with the focus on international markets eligible for Australian working holiday visas including Hong Kong, Britain, the United States, France, Taiwan, South Korea and Japan.
The chief funster position, based in New South Wales, involves becoming a Sydney VIP, attending and reviewing festivals and events as well as tweeting thoughts.
The taste master in Western Australia will tour top restaurants, wineries, breweries and pubs while the outback adventurer will be tasked with uncovering the best experiences for Northern Territory working holidaymakers.
Other jobs include a park ranger in Queensland, a lifestyle photographer in Victoria and wildlife caretaker in South Australia, moving around by foot, kayak, bicycle, and boat.
Southall, who won in 2009, said the experience was life-changing. "I didn't know if I was going to be diving, or skydiving or cooking or bushwalking - and I did all of them," he said. "It's one of those things where you've just got to go for it and see where it leads you."