Google's All Access takes on streaming radio outfits such as Spotify, Pandora
Google has introduced a music service for smartphones and tablets powered by its free Android software, in a challenge to streaming radio firms such as Pandora and Spotify.
The launch of Google Play All Access on Wednesday came at the start of a packed Google developers conference, which features a range of improvements to the internet giant's products and saw a surprise appearance by chief executive Larry Page.
"We are here because we share a deep sense of optimism about the potential for technology to improve people's lives," said Page, taking the stage to applause.
"Everything I read about Google is us versus some other company or some stupid thing. I don't find that stuff interesting. Being negative is not how we make progress."
Google Play All Access combines the internet giant's music catalogue with users' personal collections in a radio station-style subscription service, according to Android engineering director Chris Yerga. "Anything I am listening to in All Access I can easily turn into a radio station," Yerga said in unveiling it at the conference in San Francisco.
"It allows you to explore radio without rules."
All Access starts in the United States with a monthly subscription fee of US$10 and will expand to other countries "soon", according to Yerga.