Google is a US company providing Internet-related products and services, including internet search, cloud computing, and software and advertising technologies. Founded by Larry Page and Sergey Brin with an unofficial slogan of “Don’t be evil”, the company has established itself in the mobile sector through its widely used Android operating system, and has a major presence in the smartphone market.
Google's All Access takes on streaming radio outfits such as Spotify, Pandora
Google has introduced a music service for smartphones and tablets powered by its free Android software, in a challenge to streaming radio firms such as Pandora and Spotify.
The launch of Google Play All Access on Wednesday came at the start of a packed Google developers conference, which features a range of improvements to the internet giant's products and saw a surprise appearance by chief executive Larry Page.
"We are here because we share a deep sense of optimism about the potential for technology to improve people's lives," said Page, taking the stage to applause.
"Everything I read about Google is us versus some other company or some stupid thing. I don't find that stuff interesting. Being negative is not how we make progress."
Google Play All Access combines the internet giant's music catalogue with users' personal collections in a radio station-style subscription service, according to Android engineering director Chris Yerga. "Anything I am listening to in All Access I can easily turn into a radio station," Yerga said in unveiling it at the conference in San Francisco.
"It allows you to explore radio without rules."
All Access starts in the United States with a monthly subscription fee of US$10 and will expand to other countries "soon", according to Yerga.