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BlackBerry considers selling itself to revive ailing fortunes

The company said yesterday that its board had formed a special committee to explore "strategic alternatives" in hopes of enhancing the company's value and boosting adoption of its BlackBerry 10 platform.

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Thorsten Heins unveiled new phones in January. Photo: AFP

BlackBerry will consider selling itself after the long-awaited debut of its new phones failed to turn around the struggling smartphone maker.

The company said yesterday that its board had formed a special committee to explore "strategic alternatives" in hopes of enhancing the company's value and boosting adoption of its BlackBerry 10 platform.

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The company said its options could also include joint ventures, partnerships or other moves.

The Canadian company's stock jumped 5.2 per cent to US$10.26 in midday trading yesterday.

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The BlackBerry, pioneered in 1999, had been the dominant smartphone for on-the-go business people and other consumers before Apple unveiled the iPhone in 2007 and showed that phones can handle much more than e-mail and phone calls. The company has since been hammered by competition from the iPhone as well as Android-based rivals. In January, the company unveiled new phones running a revamped operating system called BlackBerry 10 designed to better compete. But its market share continues to lag, and the company warned in June of future losses.

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