Internet celebrity Grumpy Cat seals endorsement deal with Friskies
It probably will not affect her famous mood, but internet celebrity Grumpy Cat now has an endorsement deal.
The frowning feline sensation, real name Tardar Sauce, is now the "spokescat" for a Friskies brand of cat food, Nestle Purina PetCare announced on Tuesday. The St Louis-based company did not release the terms of the deal.
Internet memes featuring Grumpy Cat, her brown and white face in a constant scowl, are familiar on Facebook and other social media, often carrying crabby messages such as "I don't like days that end in Y" or "I'm listening, I just don't care".
Grumpy Cat's Facebook page has more than 1.3 million likes. The dour animal also has more than 111,000 Twitter followers.
In addition to the Nestle Purina deal, which featured Grumpy Cat in an online video game series in March, the 1 1/2-year-old mixed-breed feline has a merchandise line and reportedly a movie deal in the works.
"She's very busy," Friskies spokeswoman Julie Catron said. "The first thing she'll do for us is receive the lifetime achievement award." Catron is not kidding. The feline will receive the award on October 15 in New York as Friskies honours the best cat videos of the year that were chosen through an online vote.
Tabatha Bundesen, who lives in Phoenix, owns Grumpy Cat.