Parents of a girl who killed herself after months of cyberbullying, that came after she was allegedly raped, were sickened that her image was used to advertise an online dating service.
Seventeen-year-old Nova Scotia teenager Rehtaeh Parsons died in April. Two young men were arrested last month for circulating photographs of four boys allegedly raping her at a party in 2011.
Dating website ionechat.com used other images of Rehtaeh in ads it placed on Facebook. The site has since been taken offline.
"When I first saw it I thought: 'You gotta be kidding me'," Rehtaeh's father Glen Canning said.
"My daughter dealt with so much online harassment, and it drove her to suicide, and here you have an ad on Facebook using her image for a dating website. It's just sick," he said.
It's unclear if the photographs, taken from the internet, were used without knowledge of Rehtaeh's tragic story.
Facebook quickly shut down ionechat's account, and apologised to Rehtaeh's family.