A theme park inspired by Antoine de Saint-Exupery's timeless classic The Little Prince opened this week in France, giving visitors a chance to recall the author's claim that "all grown-ups were children first".
The Little Prince Park hopes to draw 150,000 visitors a year with its hot air balloons, slides, live foxes and sheep and hi-tech learning tools based around the surreal tale of a golden-haired boy who lives on a planet a little larger than himself.
"Our target audience is children between two and 12 years old, as well as every adult who remembers that they were once a child," said Jerome Giacomoni, one of the creators of the project near the French borders with Germany and Switzerland.
By far Saint-Exupery's most famous work, The Little Prince has been translated into more than 270 languages since it was published in 1943. It is hugely popular in Asia.
The poetic novella about friendship, love and loss is one of the best-selling books of all time.
" The Little Prince is more than a brand, it is a set of values," said Giacomoni.
The park is centred around two anchored hot air balloons - a nod to the succession of planets visited by the storybook hero - which will hoist visitors 150 metres into the sky to enjoy views over the Vosges Mountains and the Black Forest.
Back on solid ground, attractions include a mix of natural ones, such as petting animals, and the cutting-edge, including a 3D cinema and an interactive dialogue with computer-generated book characters.
Children can even play in a real biplane, recalling the exploits of seasoned pilot Saint-Exupery, who disappeared on a solo mission in 1944.
The Saint-Exupery family granted the rights for the park, the latest in a string of Little Prince-themed projects with an opera and feature length film also in the works.
The park in the town of Ungersheim covers 23 hectares and has 30 attractions.