Apple's smartwatch fails to impress Swiss makers of luxury timepieces
US technology giant's offering fails to impress luxury Swiss makers like Tag Heuer, who say the new timepiece is ugly and overly specialised
Apple may be known for revolutionising the world of music and mobile phones, but Switzerland's centuries-old luxury watchmakers are unimpressed with the US technology giant's latest foray into their world.
"I was expecting more. I'm a bit disappointed," LVMH's watch guru and industry legend Jean-Claude Biver said.
The Apple Watch, unveiled last week after months of anticipation, combines the personalised functionality that made the brand famous into a wearable computer that can also connect to iPhones.
Apple chief Tim Cook said the smartwatch was "the next chapter in Apple's story".
But Biver said the gadget, which will be released early next year, was not the "revolutionary product" it claimed to be.
The timepiece, with its square touch-screen face and curved edges, lacked "sex appeal" and was too feminine, he said. In fact, Biver told German media last week: "It looks like it was designed by a student in their first semester."