Adele smashes records as new album '25' sells 2.3 million US copies in first 3 days
In a sign of confidence in sales, “25” is a rare album that is not available through online streaming services, the booming sector that allows unlimited on-demand music
British singer Adele's new album “25” has sold a record 2.3 million copies in the United States in the first three days of its release, Nielsen Music said on Monday.
The monster sales for the first three days mean Adele will break the first week sales record currently held by boy band NSync's 2000 album “No Strings Attached” which opened with 2.4 million copies.
Adele's independent UK label XL Recordings last week decided to withhold “25” from online streaming platforms such as Apple Inc's Apple Music service, privately owned Spotify and Google Play.
The strong three-day sales indicate the lack of streaming availability did not hurt the album, which was released on Friday, and is the first since her 2011 release “21”, which won six Grammys and sold more than 30 million copies worldwide.
“25” racked up more than 900,000 sales in Apple's US iTunes store on its first day, Billboard said.
Adele also looked to set a record in Britain, where “25” has sold 538,000 copies in its first three days.
The British record is held by rockers Oasis, whose “Be Here Now” sold 696,000 copies in its first week in 1997.
The much-anticipated album has been driven by the success of its lead single, the heartbreak ballad Hello which debuted last month and has sold more than 2.5 million digital copies. The song has been No. 1 on Billboard's Digital Songs chart for four consecutive weeks.
It is increasingly rare for an artist to top the 1 million opening week sales with a new album because fans are driven more and more to online streaming to consume music.
Taylor Swift's “1989” album was the last record to achieve the milestone when it opened with nearly 1.3 million copies last year.
Sales data for the first full week will be released by Nielsen on November 30.
Additional reporting by Agence France-Presse
