Snapchat’s buck-toothed, slant-eyed Asian photo filter is blasted as ‘yellow face’ racism

PUBLISHED : Thursday, 11 August, 2016, 1:41pm
UPDATED : Thursday, 11 August, 2016, 1:41pm

Vanishing message app Snapchat made a photo filter quickly disappear after an online uproar that it was based on racist “yellow face” stereotyping of Asians.

The filter distorted faces to give them slanted eyes, buck teeth and wide faces.

Snapchat pulled the filter after its release on Tuesday ignited concerns it was insulting and racist.

Snapchat said the filter was meant as a playful take on anime characters, but promised it would not return to circulation.

“Snapchat virtualised old-timey yellow face without thinking about how it effects E-Asians,” read a Twitter message fired off by the account of @brtnyle.

“It’s disappointing whether it was deliberate or not.”

The racist curse of Fu Manchu

Southern California-based Snapchat was hit with similar charges of being racially insensitive earlier this year after releasing a Bob Marley filter that people could use to add graphics of dreadlocks to photos.

The filter which Snapchat said it designed in the spirit of the late reggae star also modified facial features and darkened skin tone.

Snapchat soared to popularity with messages that disappear shortly after being viewed and has been adding features to better compete with mainstream messaging or photo services such as those run by Facebook or Google.

The number of people using Snapchat in the United States is expected to leap more than 27 per cent this year to 58.6 million, meaning that nearly one in five people in the country will be using the service, according to an eMarketer forecast.

Snapchat estimates it has more than 100 million users globally of the service for sending videos, images and text messages which vanish after being viewed. Some reports say it generates 10 billion video views per day.