UK bakery apologises for replacing baby Jesus with sausage snack in Nativity scene
Christian groups are up in arms, while others say they should ‘get a grip’
By Ryan Browne
British bakery Greggs has apologised for substituting Jesus for a sausage roll in a promotional image for its Christmas advent calendar.
The image seemed to cause a stir online. Simon Richards, chief executive of centre-right pressure group The Freedom Association, called for a boycott of Greggs’ “sick anti-Christian” calendar.
Please boycott @GreggsOfficial to protest against its sick anti-Christian Advent Calendar. What cowards these people are: we all know that they would never dare insult other religions! They should donate every penny of their profits to @salvationarmyuk https://t.co/tAV7CRP7WM
— Simon Richards (@simplysimontfa) November 15, 2017
Another said he was “glad” Christians condemned the company, claiming: “No other religion would stand for that nonsense.”
Tbh I'm glad Christians kicked off and Greggs apologised for replacing Jesus with a sausage roll. No other religion would stand for that nonsense.
— Idealist (@ClinicallyLuxe) November 15, 2017
But others were more supportive of the firm, with one telling those angered by the image to “get a grip.”
Are people really offended by the fun Greggs Christmas Calendar, seriously people need get a grip, or buy a stake bake. #Greggs
— Mike Garrett (@MikeGne) November 15, 2017
Another user took a more jocular approach.
If you enjoy offending Christians, then I just want to let you know that - as a follower of Jesus - I would be VERY offended if you sent an industrial amount of Greggs' sausage rolls to my house. VERY offended indeed.
— Gareth Harper (@Gazzardinho) November 15, 2017
Responding to the social media furor, a Greggs spokesperson said in a statement: “We’re really sorry to have caused any offence, this was never our intention.”