Nordstrom sells US$425 ‘workwear’ jeans coated in fake dirt. People who prefer actual work are not amused

‘Americana workwear that’s seen some hard-working action with a crackled, caked-on muddy coating that shows you’re not afraid to get down and dirty’

PUBLISHED : Thursday, 27 April, 2017, 9:07am
UPDATED : Thursday, 27 April, 2017, 8:55pm

For the discerning gentleman who wishes to look like a labourer without actually getting dirty, might we suggest luxury jeans coated with fake dirt?

A listing for the US$425 jeans on the website of upscale department store Nordstrom has gone viral, garnering heaps of scorn from folks who prefer dirtying their trousers with actual hard work.

The PRPS Barracuda straight leg jeans “embody rugged, Americana workwear that’s seen some hard-working action with a crackled, caked-on muddy coating that shows you’re not afraid to get down and dirty,” according to the description of the online listing, which notes that they should be washed cold and line dried.

At first glance, the jeans look like they might have been worn by a rough and tumble construction worker, but on closer examination the “dirt,” which covers the legs, crotch and seat, appears a bit shiny.

To complete the look, there’s a matching “muddy” jean jacket, also for US$425.

Mike Rowe, host of the Discovery Channel program Dirty Jobs, blasted the jeans in a post on his blog Monday.

“This morning, for your consideration, I offer further proof that our country’s war on work continues to rage in all corners of polite society. Behold the latest assault from Nordstrom’s,” he wrote.

“The Barracuda Straight Leg Jeans aren’t pants. They’re not even fashion. They’re a costume for wealthy people who see work as ironic - not iconic.”

Twitter users piled on. “Anyone who feels the need to buy @Nordstrom mud jeans for $425 buy a cheap pair of jeans and I’ll throw you in the mud for free,” JadedByPolitics quipped.

The account for the hit zombie show The Walking Dead added: “Thankfully, muddy jeans are free in the apocalypse. Jesus, @Nordstrom.”