Xi wins rave reviews for visit to Hebei villages

At first glance, Xi Jinping's weekend sweep through a pair of impoverished villages looks much like the usual year-end trips of his predecessor, Hu Jintao.

But unlike Hu's official tours, which had seldom stirred much public discussion, online or otherwise, Xi's visit to the villages in Hebei province earned him rave reviews - even from some of the most critical pundits.

The trick behind Xi's public relations success seems simple enough: the new leader actually allowed his remarks and activities during the trip to be updated in almost real-time on microblogging sites.

While such transparency has long been common practice elsewhere, political analysts described the access as "extraordinary and unprecedented" on the mainland. Previously, the travels of top leaders have been treated as state secrets and state media were barred from disclosing details until everyone was safely back in Beijing.

But the decades-old taboo was seemingly laid aside yesterday, said Professor Zhang Lifan, a Beijing-based historian and analyst. He noted that both Xinhua and China Central Television ran almost live reports on Xi's trip. The news went viral soon after Xinhua revealed shortly after 9am yesterday on Sina Weibo that Xi, who took over the top party post from Hu last month, was on his way to one of the country's most destitute areas more than 300 kilometres southwest of the capital amid freezing cold.

Photos showing Xi walking on a snowy path chatting and holding hands with poor and elderly villagers were released by Xinhua and CCTV on their official weibo.