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Contemporary baby furniture that doesn't compromise style for comfort
Designers turn their hands to helping parents create chic, contemporary nurseries with style and comfort
Reading Time:3 minutes
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You'd think, given the amount of baby stuff already out there, there'd be enough to kit out one small room for a tiny person.
First-time father Jon Lake didn't think so. A US product designer, he grudgingly bought what was on offer, saying it was "functional but not attractive".
Fast-forward a few years and nothing had changed. "My own children were older by then, but friends of mine were becoming parents and they found that the same PVC-covered atrocities were still being passed off as baby's furniture," he said during a routine visit to Hong Kong.
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So four men with offended design sensibilities established bloom (www.bloombaby.com), a brand of baby furniture of European design and precision engineering. They tapped a trend: its start-up in Hong Kong in 2006 led to bloom products being sold in 56 countries and notching up US$20 million in annual sales.
Caroline Ma, of Jason Caroline Design (jasoncarolinedesign.com), also wanted something stylish for her children. Not for Ma the old "blue for boy, pink for girl" convention. She and her husband mixed and matched from various retailers to get the desired effect, buying both in-store and online.
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"For our [second] baby, we converted our dressing room ... into a nursery. We chose a Jacadi cot and bedding (www.jacadi.com) and an Ikea dresser and made some Roman blinds from Cetec (www.cetec.com.hk) in Casamance fabric."
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