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Opinion
Jing Zhang

JupYeah a swap shop for unwanted fashion

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Jing Zhang
Jing is a contributor to the Post.

Sale season this year has been particularly brutal on my bank balance. New Costume National handbag in white - check; acid green pumps from Cos - check; vintage dress from Select 18 - check. But I've noticed that plenty of unused items pile up at home.

There is a clever solution to this on Sunday at The Space, Hollywood Road, in Sheung Wan. Pop Up Swap Spring 2013, brought to you by JupYeah jupyeah.com is the fourth swap event they've hosted. The concept is to recycle unwanted gifts, clothes, accessories and other goods. The event is ticketed and you can swap, give, or just take. And yes, there is quality control.

Independent brand Memories Factory by Agnes Nong will exhibit stylishly upcycled showpieces to promote waste reduction, and DJs will be spinning discs throughout the day. This is swapping with a party atmosphere.

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JupYeah is an eco initiative started by a few stylish, young Hongkongers. It's a fresh outlook for a city negotiating an obsession with fashion and a problem with overconsumption. Organisations like these are rare in this part of the world, unfortunately.

The latest event moves the idea up a notch, says co-founder Olive Wong: "We have different partners this time. We are holding it in a major gallery, The Space, so this event is more upscale."

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Wong says that lots of branded items end up at the swap, including items by Jimmy Choo, Louis Vuitton bags, and Gucci.

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