Hong Kong doesn't have a good reputation among cyclists. Local cycling activist Martin Turner is constantly championing cyclists' rights in a city he feels doesn't support the pastime.
There are Hong Kong travel pieces in The Guardian and on CBS News that specifically discourage cycling, and even David Byrne, the front man of Talking Heads (and an avid cyclist), called Hong Kong "the worst city for cyclists that I have encountered in the whole world".
Our rides are casual, with as much emphasis on the view as the ride
A young couple in Hong Kong hope to help change that perception with Bike The Moment, a tour they hope will promote night cycling. For a fee, they'll provide a bike, and lead riders through Hong Kong island.
The latter is a big draw in itself - most Hongkongers have only cycled along bike paths, almost all of which can only be found in the New Territories. To ride on Hong Kong island means to ride on the road, which is completely foreign to most of us because, well, have you seen how narrow Hong Kong's roads are?
Not to worry, Bike the Moment's founders are adventurous, not crazy. Their night tours start after midnight, because any time before that, Hong Kong's roads are dominated by cars and probably too dangerous for anyone who's not an expert cyclist.
The after-hours approach not only works on a practical level - the roads are less crowded - but also fits what co-founders Hughes Lau Kai-hin and Queenie Chu have in mind.