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2005 IDA Awards

Panel of Judges

Ajay Mathur, regional marketing services manager, Intel Semiconductor

Alan Kan, creative director, The Kitchen

Angela Melwani, manager, Web Management, Consumer Marketing and Communications, Hong Kong Tourism Board

Jon Pye, executive creative director & managing director, Proximity Worldwide Hong Kong

Rosemarie Wallace, regional managing director, Reader's Digest Asia

Tan Kien Eng, executive director & executive creative director, Arc Worldwide

Thierry Halbroth, director of integrated services, M&C Saatchi, Greater China

Tony Peck, executive creative director, OgilvyOne Worldwide, Hong Kong

Sponsors

Yahoo Hong Kong, Hongkong Post, Pixel Media Hong Kong, WebDNA

List of bronze winners

Agency: Rice 5

Winning works: Best Corporate Website - Neway Karaoke/Best Brand Building - adidas Streetball Challenge 2005/Best Beyond Banners - adidas Predator

Agency: e-Crusade Marketing

Winning works: Best Brand Building - Coca-Cola China (Qoo X'mas 2004)/Best Banners - Operation Santa Claus (Stone/Paper/Scissors)/Best Gaming - Fanta Valentine's Day 2005/Best Integrated Interactive Campaign - Nike Women 5678/Best Integrated Interactive Campaign - Fanta Valentine's Day 2005/Best Integrated Campaign - Nike (Speed II - Amazing Race)

Agencies: XM Hong Kong

Winning work: Best Brand Building - Nokia (Which side are you on?)

Agency: OgilvyOne Beijing

Winning work: Best Flat Mailing - IBM (Fingerprint Launch)

Agency: OgilvyOne Worldwide Hong Kong

Winning works: Best 3-D Mailing - OgilvyOne Worldwide Hong Kong (Lost Phone)/Best Alternative Media - Northwest Airlines (Escalator)/Best Integrated Campaign - The Economist Momentous Party

Agency: M & C Saatchi Hong Kong

Winning works: Best Interactive Broadcast/Streaming Advertisement - British Airways (Third Flight)/Best 3-D Mailing - eBay (Roast Pig)/Best Alternative Media - eBay (Furniture)

Agency: Grey Relationship Marketing (Shanghai)

Winning work: Best 3-D Mailing - Shanghai Volkswagen (Mysterious Invitation)

Agency: J. Walter Thompson

Winning works: Best Field Marketing - Nike HK (Improvisation Tape)/Best Integrated Campaign - Nike (Speed II - Amazing Race)

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