2005 IDA Awards
Panel of Judges
Ajay Mathur, regional marketing services manager, Intel Semiconductor
Alan Kan, creative director, The Kitchen
Angela Melwani, manager, Web Management, Consumer Marketing and Communications, Hong Kong Tourism Board
Jon Pye, executive creative director & managing director, Proximity Worldwide Hong Kong
Rosemarie Wallace, regional managing director, Reader's Digest Asia
Tan Kien Eng, executive director & executive creative director, Arc Worldwide
Thierry Halbroth, director of integrated services, M&C Saatchi, Greater China
Tony Peck, executive creative director, OgilvyOne Worldwide, Hong Kong
Sponsors
Yahoo Hong Kong, Hongkong Post, Pixel Media Hong Kong, WebDNA
List of bronze winners
Agency: Rice 5
Winning works: Best Corporate Website - Neway Karaoke/Best Brand Building - adidas Streetball Challenge 2005/Best Beyond Banners - adidas Predator
Agency: e-Crusade Marketing
Winning works: Best Brand Building - Coca-Cola China (Qoo X'mas 2004)/Best Banners - Operation Santa Claus (Stone/Paper/Scissors)/Best Gaming - Fanta Valentine's Day 2005/Best Integrated Interactive Campaign - Nike Women 5678/Best Integrated Interactive Campaign - Fanta Valentine's Day 2005/Best Integrated Campaign - Nike (Speed II - Amazing Race)
Agencies: XM Hong Kong
Winning work: Best Brand Building - Nokia (Which side are you on?)
Agency: OgilvyOne Beijing
Winning work: Best Flat Mailing - IBM (Fingerprint Launch)
Agency: OgilvyOne Worldwide Hong Kong
Winning works: Best 3-D Mailing - OgilvyOne Worldwide Hong Kong (Lost Phone)/Best Alternative Media - Northwest Airlines (Escalator)/Best Integrated Campaign - The Economist Momentous Party
Agency: M & C Saatchi Hong Kong
Winning works: Best Interactive Broadcast/Streaming Advertisement - British Airways (Third Flight)/Best 3-D Mailing - eBay (Roast Pig)/Best Alternative Media - eBay (Furniture)
Agency: Grey Relationship Marketing (Shanghai)
Winning work: Best 3-D Mailing - Shanghai Volkswagen (Mysterious Invitation)
Agency: J. Walter Thompson
Winning works: Best Field Marketing - Nike HK (Improvisation Tape)/Best Integrated Campaign - Nike (Speed II - Amazing Race)