Designer Marc Jacobs is taking over the fashion world, having already turned his hand to handbags, sunglasses and ready-to-wear. Now the fashion cognoscenti can wear Marc on their wrist, with the debut of the Marc by Marc Jacobs watch collection. Diminutive it most certainly isn't: the 57-piece collection features styles for men and women in vibrant colours and playful shapes.

Standouts include a watch shaped like a bow tie (HK$1,230), while another style resembles

a belt with a chunky buckle that doubles as the dial (left; HK$1,230). For the young and hip, there are colourful baubles (HK$1,020 each), which can be worn on necklaces or hung on handbags, and charm bracelets (HK$1,640). Available at Marc by Marc Jacobs, Pacific Place, Admiralty, tel: 2918 0208, and LCX, Level 3, Harbour City. Inquiries: 2437 9985.