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Lai See

Reading Time:2 minutes
Why you can trust SCMP

Internet conjures corporate conspiracy theories over Liu

Liu Xiang may be out of the Olympics, but his main sports sponsors are hanging in there.

Nike China's copywriters were swift out of the blocks to come up with a suitable advert to make the most out of their poster boy's untimely exit from the Games.

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Like the story itself, the ad appeared on the front pages of many mainland newspapers yesterday, such as the one pictured here from Guangzhou's Southern Metropolitan Daily.

It translates as:

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