Finally, a culture of convenience, April 27

27 Apr 2015

When you live in a yurt in Inner Mongolia, convenience is hard to come by. And for Liu Jun and his family, being 140 kilometres from the nearest shop meant purchasing even the most basic necessity was a tiresome burden. Until, that is, he discovered online shopping – and life changed with a mouse click. It’s a story familiar to millions across the vast reaches of the mainland, with previously disconnected shoppers from Xinjiang to Zhejiang province now enjoying unprecedented retail access. In these images, photographer Huang Qingjun captured families from very different backgrounds showing off their online purchases – highlighting the impact of e-commerce on everyday lives.