Next year, Hong Kong will welcome Britain's "naked chef" to its culinary repertoire. Several franchises of Jamie Oliver's Jamie's Italian are planned for the Asia region.
The day to day management and overall expansion is taken care of by franchising expert Tranic. Its president and chairman, Edward Pinshow, is our guest on White Collar today.
Mr Pinshow also reveals how to create a successful franchise and the importance of localisation. AUDIO AFTER THE JUMP.
Click here to watch video highlights of the interview between Enoch and Mr Pinshow.
