Preshafood extracts fresh opportunities in Asia's juice market
As more people realise the crucial link between nutritious food and quality living, the quest for organic, sustainable and healthy food has turned into a global movement. Impassioned to make naturally delicious beverages easily available to consumers, Preshafood developed a process that allows it to produce bottled fresh juice that retains the original flavour and nutritional content, but with a seven-month shelf life.
As more people realise the crucial link between nutritious food and quality living, the quest for organic, sustainable and healthy food has turned into a global movement. Impassioned to make naturally delicious beverages easily available to consumers, Preshafood developed a process that allows it to produce bottled fresh juice that retains the original flavour and nutritional content, but with a seven-month shelf life.
"Preshafood juice tastes just like a freshly squeezed juice," says Alastair McLachlan, CEO. "We juice the freshest fruit, put it into a bottle, and apply high-pressure processing, the magical step that creates a superb end-product and keeps all the goodness in."
The first time McLachlan had a taste of Preshafood's Granny Smith apple juice, it was love at first sip. Extracted from only Australia-grown apples, the crisp, slightly tart juice sold in trademark triangular-shaped bottles has catapulted the company to grow to 16 times its initial size in four years.
Preshafood attributes its success to its revolutionary heat-free pasteurisation processing technique - a first for the industry - which prevents spoilage yet keeps the pure aroma, colour and just-picked taste of the fruit juice.
From the harvesting of fruits all the way through packaging and distribution, customers are assured that every Preshafood bottle purchased from supermarkets, restaurants and cafes contains cold-pressed juice bursting with natural flavours and vitamins.
"Coming from a clean, green and controlled environment, our juices are the best-tasting in the world, and people are willing to pay a premium price for them," McLachlan says.
While apples remain the primary ingredient of Preshafood juices, the beverage company has expanded its range of products to include blueberry and almond mylks, and popular vegetable choices such as kale, spinach, carrot and beetroot. To increase production capacity and serve untapped markets, Preshafood plans to build additional manufacturing facilities in countries with the right farming practices that can be a source of high-quality raw materials.
Seizing ripe opportunities in Asia's juice market, the company is exporting to Hong Kong, Indonesia, Singapore, South Korea and Thailand. It supplies to major supermarkets across the region and is poised to present its products as alternative non-alcoholic beverages and cocktail mixes to restaurants, cafes and bars throughout Asia.
Preshafood eyes partnerships with local distributors that have existing cold chain capabilities and premium clientele.
"An ideal partner would have the right mix of distribution capacity and reliable raw material supply, someone who is also committed to clear label juice - no concentrates, no preservatives, and nothing added to natural cold-pressed juice," McLachlan says.
http://www.preshafood.com.au
