France Country Report

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Discovery Reports

Experience comfort and style with Wolf Lingerie

PUBLISHED : Monday, 14 March, 2016, 2:54pm
UPDATED : Tuesday, 29 March, 2016, 5:19pm

Country Business Reports interviews and articles by Discovery Reports

Transforming supple silk, soft satin and luxurious lace into lingerie masterpieces that marry form and function is an art form the French have mastered. Lending a modern twist to traditional French styling and aesthetics, Wolf Lingerie crafts pieces that inspire confidence in women.

Wolf Lingerie's products reflect the perfect balance between innovative styling and economical pricing since 1947. Its foresight to establish factories in China early in its history enabled Wolf Lingerie to take a pioneering position in the industry. Wolf Lingerie became among the first French companies with its own factory on the mainland, when the company fully acquired the shares of a local partner. Today, Wolf Lingerie produces nine to 10 million pieces of lingerie annually.

"Having our own facilities in China allows us greater control over production and quality, which has helped us succeed," says president Rémy Wolf.

Wolf Lingerie markets its products under brands that target different demographics. Sans Complexe, the main brand, features stylish and comfortable brassieres tailored for full-figured women. Billet Doux caters to younger women looking for fashionable lingerie. These brands are sold in hypermarkets, supermarkets and through online channels.

A line that is part of French corsetry history is premium brand Rosy, which is sold in department stores and through retailers.

Aside from its own brands, Wolf Lingerie also produces high-end lingerie for other companies. Wolf Lingerie's creative team in France collaborates with teams in China and Hong Kong to develop and adapt products to suit various women's shapes and sizes.

Wolf Lingerie looks to expand its business beyond material sourcing and manufacturing in China in the future. The company is seeking partnerships with companies with extensive market knowledge and connections that can help it build a distribution network on the mainland and the rest of Asia.

"We look forward to serving these local markets in the future," says CEO Jean-François Mialon.


Wolf Lingerie