Sothys pampers the region with luxurious French beauty products
Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com
The demand for premium beauty products is steadily rising in Asia-Pacific, where young and increasingly affluent consumers are shaping cosmetics into an industry worth US$126 billion by 2020. With 15,000 sales outlets across 120 countries and an entrenched regional foothold, legendary French luxury beauty brand Sothys is poised for more triumphs.
More than 65 years of expertise as a pioneering developer and distributor of high-end skincare, make-up and body care products have prepared the family-owned Sothys Group for its targeted Asian expansion. Combining beauty solutions with dermatological innovations in treatments and organic ingredients, the group's products are exclusively sold in salons and spas globally under the guidance of professional beauticians - and will soon reach more sophisticated consumers.
"Our challenge in Asia is to enhance our presence across luxury hotels and resorts," says Christian Mas, president. "Asia is our most stable network. We're strong in the traditional beauty salon market and are the leader in Hong Kong, but aim to increase our presence in the hotel industry - particularly in Southeast Asia."
One of three leading beauty companies in the salon and spa network, Sothys has weathered economic uncertainty by adhering to its philosophy of professional beauty. Headquartered in Corrèze, France, the group controls the entire beauty process from molecule to end client, and has patented a number of beauty innovations.
A leader in beauty institutes and spas in Europe, Sothys would like to develop its presence in five-star hotels and more hotel spas all over Asia. The group maintains a Singaporean logistics office and distributorships in Malaysia, Japan, South Korea, Taiwan, Hong Kong and in mainland China.
"We're strengthening our current position and will be settled in better times," Mas says. "Having been present in Asia for over 40 years, our network helps us understand Asian customers and their needs."