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The West Works: affordable apartments in fast-growing West London

As Crossrail approaches, London commuters are looking west to affordable Southall.

PUBLISHED : Friday, 12 January, 2018, 10:25am
UPDATED : Monday, 15 January, 2018, 9:38am

[Sponsored Article]

London's forthcoming Crossrail is continuing to drive house price growth in outlying districts that will benefit from its high-speed connections to the city centre. Areas surrounding new Crossrail stations are being transformed into desirable neighborhoods as residential projects spring up to meet the demand of London commuters and overseas property buyers.

New research from Jones Lang LaSalle (JLL) singles out Southall as a smart chance for property investors looking to benefit from Crossrail. House prices in this area grew by 13 percent in the year ending September 2017, compared to just 3 percent in Greater London as a whole, but remain more affordable than in neighboring Ealing. JLL expects that prices will continue to increase over the next few years as more residential and urban regeneration projects are completed.

There are currently eight major residential schemes in progress within the vicinity of Southall railway station. The most exciting of these for investors is The West Works, a collection of studio, one, two and three-bedroom apartments by leading UK developer Redrow that puts residents just five minutes' walk from the new Crossrail station and five miles from Heathrow Airport.

Up-and-coming neighborhood

Fifteen miles from the city centre, Southall has developed a unique character and a lively, colorful community. Known as 'Little India' for its Indian and Pakistani roots, this demographic is shifting as rising prices in Central London push more Londoners to seek affordable prices within an easy commuting distance.

Spurred on by Crossrail and rising incomes, Southall is currently in the midst of a £7.7 million (HK$81.7m) regeneration. The Shaping Southall project aims to improve the town centre and other local amenities and infrastructure, to attract more residents and businesses to this up-and-coming district.

Local attractions include the exotic multi-sensory charms of Southall Market, the scenic Grand Union Canal and outdoor activities such as golf and horse riding at Colne Valley Regional Park, all within easy reach of The West Works. Families living in Southall are also well-served by a number of highly-rated schools and the local Brunel University, with London's other celebrated education institutions only a short commute away.

London on your doorstep

Living at The West Works puts you just five minutes' walk from Southall station for journeys into London, across the UK and international connections. When Crossrail services begin in 2019, travel times will be shortened to just eight minutes for Heathrow Airport, 17 minutes to the leisure attractions of the West End and 31 minutes to business hub Canary Wharf.

The private apartments at The West Works have been designed to be spacious and contemporary, with high quality furnishings and appliances, fully-fitted kitchens, en-suite bathrooms, underfloor heating and visual entry door systems. Residents will also receive complimentary Car Club membership lasting 25 years and have access to the landscaped gardens.

This property is scheduled to complete in the second quarter of 2019, just in time for Crossrail. Prices start from £295,000 (HK$3.11 million).

Find out more at The West Works exhibition

Hong Kong buyers can get their first look at this attractive property by attending The West Works exhibition hosted by JLL on Saturday 20th and Sunday 21st January 2018, 11am–7pm.

The exhibition takes place at the Edinburgh Room, 2/F, Mandarin Oriental Hotel, 5 Connaught Road Central, Hong Kong.

For more information about The West Works and other London residential properties, click here

or contact JLL International Properties at +852 3759 0909 or irp.hk@ap.jll.com.