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Japan Country Report

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Discovery Reports

Renowned cable manufacturer Oki targets 30 per cent gross sales expansion in China by 2020

Oki Electric Cable offers a wide range of electric wires, communication cables, connectors, fibre optics and flexible printed circuit boards used in the digital communications, medical equipment, semiconductor manufacturing and broadcasting industries

PUBLISHED : Tuesday, 12 April, 2016, 5:09pm
UPDATED : Thursday, 14 April, 2016, 9:53am

Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com

With almost 80 years’ experience manufacturing top-notch cables in Japan, Oki Electric Cable fortifies the country’s global reputation for high-calibre electronics. The competitive electronics innovator – one of the few niche players catering to Japan’s factory automation, industrial equipment and medical device markets – merges homegrown cables and world-class quality through a vision to strengthen its Asia-Pacific foothold through China.

“By 2020, we aim to expand our gross sales in China by 30 per cent,” says CEO Masasuke Kishi. “We foresee an increasing demand for our products in the near future, when factory automation becomes common in the country for many manufacturers, particularly in the automotive and smartphone industries.”

Established in 1936 and headquartered in Kawasaki, Oki Electric Cable offers a wide range of electric wires, communication cables, connectors, fibre optics and flexible printed circuit boards used in the digital communications, medical equipment, semiconductor manufacturing and broadcasting industries.

“We are known for products that are of high quality and reliability,” Kishi says. “Our strong point is our ability to produce best-in-class customised cables according to client requirements, even in small quantities. Our products offer low breakage and high-performance transmission speeds.”

Apart from an already expansive Asian presence across South Korea, India, Singapore, Malaysia, Thailand and Indonesia, Oki Electric Cable continues to have deep access to customers as part of Oki Group. The group maintains several manufacturing facilities, software development and sales offices in Hong Kong and on the mainland.

To support its plans to expand on the mainland, the company participates in trade fairs and exhibitions for the medical device and factory automation industries – such as the International Component Manufacturing & Design Show and the China International Industry Fair in Shanghai.

Oki Electric Cable is actively seeking distributors, agents and system integrators serving the local factory automation and industrial robotics markets in China’s industrial centres such as Shenzhen and Shanghai. The company welcomes partners who have deep industry knowledge and strong market access.

 

Oki Electric Cable 
http://www.okidensen.co.jp