Horiuchi Machinery cylinders set Asia’s industries in motion
Japanese manufacturer of standard and customised hydraulic cylinders focuses on expanding operations in China
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Rising industrial production and increasing global trade within Asia-Pacific’s flourishing economies signal opportunities for the hydraulic cylinder industry. With stable economic growth fuelling the region’s demand for labour-saving hydraulic cylinders used in construction, manufacturing, mining and civil engineering equipment, the future looks bright for Japanese industrial heavyweight Horiuchi Machinery.
Initially founded in 1941 as a needle manufacturing company, Horiuchi Machinery is a comprehensive global producer of standard and customised hydraulic cylinders with Asian distributorships in Indonesia, Thailand, Vietnam, Taiwan and Singapore. The company established its China factory in 2011, and is focused on its mainland footprint as the seat of localised production.
“We have two goals: to raise the business by increasing our business volume domestically, as well as by expanding our operations in China,” says Shimpei Horiuchi, president. “We want to apply our Japanese standards for high quality with local materials to meet the demands of our Chinese customers. We want to convey that our products may be made in China, but are made by Horiuchi.”
More than 20,000 companies use Horiuchi Machinery’s hydraulic cylinders for diverse industrial applications ranging from injection moulding, tyre manufacturing and die casting to iron working and incineration.
“Quick delivery is the key to our success, and our business model is to produce customised cylinders in a very short period of time,” Horiuchi says. “We can work as fast as four days from order to delivery.”
Targeting nearly HK$200 million in China sales by 2020, Horiuchi Machinery invites partnerships with export-oriented companies on the mainland and local distributors in other Asian countries such as the Philippines and Malaysia.
“We are prepared to construct plants in other Asian countries if the demand is there,” Horiuchi says. “We want to be recognised as the leading global hydraulic cylinder maker by helping other countries retain the quality of our products, while being cost-conscious of using local materials.”