Delica farm machines help Japan secure food supply with finest farm machines and three-point linkages
More than 60 years of technical expertise enables brand of farm wagons, dumping vessels and compost stirrers to dominate local market
Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com
Amid shrinking domestic farming operations, several Japanese companies have taken the initiative to help the country secure its food supply. In this endeavour, Delica stands out with its commitment to supply Japan and a growing market in Southeast Asia with the finest farm machines and three-point linkages, or devices used to hitch farm implements onto tractors.
“We have the longest history and experience in manufacturing manure spreaders and other farm machines in Japan,” says Takehiro Toda, president of Delica. “Our products are renowned for their exceptional durability.”
Incorporating more than 60 years of technical expertise, the Delica brand of farm wagons, dumping vessels and compost stirrers dominates the local market. The company has the largest line-up of manure spreaders, which accounts for about half of the domestic market.
In 2008, the company established Thai Delica to produce three-point linkages to supply about 90 per cent of the demand from Japanese tractor manufacturers. From the Thailand facility, the company also plans to supply three-point linkages to Thailand, Indonesia, Malaysia and China, expanding the 15 per cent global market share of Delica’s three-point linkages. To achieve this, the company is looking to work with component suppliers from countries such as India to lower costs.
The company would similarly produce farm machines from its factory in Thailand, where it plans to eventually transfer its entire manufacturing process, including product development. This move will help Delica to come up with products that are specifically designed to meet Southeast Asia’s local agricultural requirements.
“We welcome manufacturing joint ventures and distribution partnerships as we expand from Thailand,” Toda says. “Our main purpose in business is to contribute towards a safe and secure food chain and, as such, it would be necessary for our future partners to share that vision as they become part of Delica.”