New Chemical Trading sows green technology across Asia
Japanese company follows around of acquisitions with strategic alliances, targeting China
Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com
When Nippon Steel Chemical consolidated its two trading houses in 2004, the chemical specialist created a company that would play a crucial role in spreading green technology across
Asia. Initially established to trade chemicals such as powdered coke and by-products, and ammonium sulfate, New Chemical Trading has built a market reputation for pampering clients with all the related services.
“We went beyond simply selling,” says Tetsunori Ueda, president of New Chemical Trading. “We have taken responsibility over all the other services, from logistics and inventory management to distribution and packaging.”
New Chemical Trading’s second growth stage, which is characterised by aggressive acquisitions, has introduced the company to green technologies. Since 2011, New Chemical Trading has bought into nine Japanese companies, most of which are involved in environmentally friendly products. These include firms that are into recycling plastics and resins, and the manufacture of organic fertilisers. New Chemical Trading also ventured outside the chemicals trading vertical and into the distribution of cement and other construction materials.
“We are now going through our third growth stage, which is characterised by more strategic alliances,” Ueda says. “Our thrust will be towards eco-solution products as we expand our overseas business, especially on the mainland.”
New Chemical Trading is eyeing partnerships in China for the antibacterial materials segment. The company is also working with Malaysian partners to put up a biomass plant to serve the country’s domestic requirements and demand from nearby countries such as Singapore, Thailand and Indonesia. To manage these businesses, New Chemical Trading plans on setting up a regional headquarters in Hong Kong in the next two years.
“We are committed to transferring well-established Japanese technologies to China and other Asian countries,” Ueda says. “Our corporate social responsibility policy challenges us to always contribute to society.”
New Chemical Trading