Japan Country Report

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SUNWELL guarantees shorter turnaround times with extensive assortment of fabrics and apparel as stocks are readily available

Team of talented in-house designers creates fresh designs and helps company to customise products according to client specifications

PUBLISHED : Wednesday, 13 April, 2016, 11:13am
UPDATED : Thursday, 14 April, 2016, 9:46am

Country Business Reports interviews and articles by Discovery Reports

As one of the world’s fashion capitals, Japan is home to many fashion-forward people. From sporting traditional yukatas to Harajuku-style dressing, Japan boasts diverse fashion genres. Drawing inspiration from this vibrant environment, SUNWELL aims to bring Japanese fashion to the global stage with stylish textiles and garments that reflect contemporary flair.

Celebrating its 50th anniversary this year, SUNWELL offers comprehensive services in textiles, apparel and retail. Aside from manufacturing products for its own sales and distribution, SUNWELL also offers contract manufacturing services to private labels. It serves more than 5,000 customers in Japan and overseas.

SUNWELL’s team of talented in-house designers creates fresh designs and helps the company in customising products according to client specifications. By keeping a close eye on trends, SUNWELL has built a rich textile inventory — 1,500 products with 20,000 colours ranging from natural to synthetic fibres. The extensive assortment of fabrics and apparel allows SUNWELL to guarantee shorter turnaround times since stocks are readily available.

“Time is an important factor in the fashion field. We resolve the time gap by keeping a running stock at our own account. In this way, we can serve both the small and big customers,” says Jiro Imaizumi, president.

One of SUNWELL’s most important markets is China. Home to many mid-level and high-end emerging brands, China has grown from being one of the production bases to one of the biggest customers. SUNWELL has established an office and a showroom in Shanghai to serve local customers directly.

Moving towards globalisation, SUNWELL sees Hong Kong as a key location that ties its operations targeting China, Southeast Asia, Europe and the United States. SUNWELL seeks partners in Hong Kong that can help the company build a global platform. It is also open to strategic acquisitions that can further expand its portfolio.