Malaysia Country Report

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AE fortifies PCB manufacturingas it expands into other markets

PUBLISHED : Wednesday, 09 December, 2015, 11:40am
UPDATED : Wednesday, 23 March, 2016, 5:09pm

Taiwanese Yang Wu-hsiung founded Amallion Enterprise (AE) in his homeland at a time when the local electronics industry was booming. Though there were a number of industry players, the printed circuit board (PCB) manufacturer stood out with its remarkable dedication to customers.

First, AE relocated to Malaysia in 1987 when clients moving there invited the company to come along. Today, AE also has a factory in Thailand to support relocating customers.

"We have to be where our customers are," says Yang Chao-tung, managing director of AE Multi Holdings, the investment and management arm of the AE group of companies comprising five subsidiaries. "We have to truly understand what our clients need and improve on ourselves to fulfil their requirements."

AE is the first Malaysian PCB maker to fully automate production lines. The resulting higher capacities have ensured competitive pricing and consistent quality. This is why big players such as Philips, Sony, Samsung, LG Electronics and Panasonic have stayed with AE for decades.

These companies have relied on AE's technical capability, especially with the miniaturisation of electronic devices. Some clients request circuit lines as narrow as 0.005mm when the PCB manufacturing industry finds 0.01mm already difficult to manufacture.

To support its expansion into Southeast Asia, AE welcomes research and development partners so it can also offer circuit design. The company will dedicate its expanding Thailand base to PCB manufacturing, while the Malaysia headquarters is looking for electronics, mechanical and machine tooling engineers as AE explores new verticals such as the vehicle industry.

The company is already involved in ink cartridge manufacturing with 51-per-cent-owned subsidiary Trend Vision Technology based in Zhuhai.

"We are very confident of our future as we are always looking for opportunities," Yang says. "We assure investors of generous returns on their investments."

AE Multi Holdings