Evyap boosts Asia's oleochemicals supply line
Evyap, the forerunner in creating world-class brands that are popular among consumers in Turkey, envisions becoming a part of households in Southeast Asia. Moving towards its vision of building a global organisation and creating value for its stakeholders, Evyap has established a greenfield project - a state-of-the-art oleochemical plant in Malaysia.
The Johor-based facility boasts an annual production capacity of 350,000 tonnes of high-grade oleochemicals and soap noodles, which are the building blocks of major personal care products such as cosmetics, pharmaceuticals and other goods for ancillary industries. The facility's strategic location has an intrinsic advantage of being close to raw material suppliers, helping secure the basic ingredients for a range of consumer goods.
The plant's proximity to the Johor Port also assures connectivity to major regions.
"There are many opportunities for Evyap to gain some shares in emerging economies in Asia, the Middle East and Latin America - markets where booming population and income will drive the demand for consumer goods," says Dr Martin Rudolph, executive committee member and acting managing director of Evyap Sabun Malaysia.
Adopting a diversified approach to growing outside Turkey, its home market, Evyap also offers contract manufacturing services, particularly for bar soaps and diapers. Having earned the confidence of many multinational companies, Evyap has been producing the well-known brands of its clients at its facilities for decades.
"Our customers trust us because we offer excellent quality. We are known for building reliable customer-supplier relationships," Rudolph says.
Evyap's products are marketed under flagship brands including Duru, Fax, Arko and Evy Baby. Aside from soaps and shower gels, Evyap also carries men's care products, such as shaving preparations, lotions and aftershaves, under the Arko brand. The Evy Baby brand offers diapers and baby soap.
The company's products have a loyal following in the greater Turkish, Russian, Middle Eastern and African regions. Under its new business strategy, Evyap 2.0, the company plans to strengthen its brand profile internationally. Evyap endeavours to position its four main brands alongside more renowned names in the personal care segment by strengthening its marketing and sales force in Asia.
"As a family-owned business, Evyap offers the best products at affordable prices. This has guided our company throughout the years and will hopefully be our selling point in Asia," Rudolph says. "Evyap is the company to call when looking for a reliable and consistent partner and supplier of quality oleochemicals, soap and personal care products."