Malaysia Country Report

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Matrix expands capacity to enhance flavours and scents business

PUBLISHED : Tuesday, 08 December, 2015, 2:42pm
UPDATED : Wednesday, 23 March, 2016, 5:09pm

With nearly 40 years of experience, Matrix Group is strengthening its position to become a global force in the food ingredients sector. To increase production capacity, it invested US$12 million to expand its facility in Malaysia with state-of-the-art technology. To meet the increasing demand for halal flavours in Asia, Matrix is doing contract manufacturing in Japan, South Korea, Indonesia and the Philippines.

Drawing on its technology developed in-house, Matrix manufactures and exports encapsulated flavours, speciality oleochemicals, and bleaching earth for the edible oils industry. Its strength lies in creating heat-resistant flavours for niche segments including baking, beverage and ice cream, and pharmaceuticals. Matrix serves clients for food and non-food applications, from a customer base of small- and medium-sized enterprises to multinationals.

The group stays on top of developments in the flavours market and combines the latest cutting-edge technical knowledge with up-to-date manufacturing processes.

"We help clients succeed by sharing our technical knowledge and expertise," says Dr Tan Chee Hong, group managing director. "We collaborate with them in developing new products to adapt to changing environmental laws. Being in the intellectual asset business, we are prepared to respond quickly to changes in technology, capacity and regulations in the food industry."

Possessing kosher and halal certifications including ISO 22000, Matrix's flavours are accepted in more than 55 countries across six continents. Within Asia, it works with agents and distributors and has local partners in Myanmar and India, where it manufactures flavours and fragrances. Matrix intends to establish a similar manufacturing setup in China, where it has been selling flavours for more than 20 years.

The company is building up its regional distribution capacity and seeks partners with strong local networks and complementary expertise in the food industry.

It also eyes joint ventures in Europe, Indonesia and China to enhance its logistics services and extend market reach.

Leveraging its competency in synthetic organic chemistry, Matrix has plans of including speciality flavour chemicals in its offerings.

Matrix Group