Britz Networks at the forefront of oleochemical development
Rich in indigenous raw materials such as palm oil and palm kernel oil, Malaysia has built one of the largest oleochemical industries in the world. One home-grown company is playing a key role in further expanding the market for these aturally sourced chemicals, which are gaining significance over petrochemicals for their versatility, performance and sustainability.
"We're putting a lot of effort into research and development to create value-added, environment-friendly products," says Tan Loon Yee, CEO of Britz Networks. "Our goal is to find new uses for oleochemicals and progressively replace fossil-based materials."
Starting as a family enterprise in 1992, Britz has made a solid imprint in this flourishing sector through its consistent delivery of high-quality oleochemicals, speciality esters and intermediate chemicals, complemented by attentive client service. A member of the Roundtable on Sustainable Palm Oil, the company is one of the pioneer producers of palm wax, an eco-friendly substitute to paraffin wax. It is also renowned for its Polyfat animal feed additives and Krème cosmetic or Krème Britz food-grade emulsifiers.
Britz is primarily promoting its broad portfolio in China and the Asean, but is also carving a presence in Latin America and Eastern Europe through strategic partners.
In China, the company has been distributing basic oleochemical products for more than a decade, and started selling fatty esters and specialities in 2011.
"We are partners to our customers and suppliers," Tan says. "We strive to add value to their businesses through continuous innovations in terms of products, applications and service delivery."
As it expands its reach across Asia, Britz is open to business opportunities and partnerships with strong local players and the academia. With oleochemicals at its core, the company can provide industry and technical expertise in addition to its sustainable products to potential partners in growth markets such as China and Indonesia. Britz likewise welcomes investments into the company to sustain its growth strategy.