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Malaysia Country Report

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Discovery Reports

Design and expertise winning more marketsfor Emico's trophies

PUBLISHED : Tuesday, 08 December, 2015, 2:24pm
UPDATED : Wednesday, 23 March, 2016, 5:09pm

Having an outstanding track record that includes supplying souvenirs for sporting events such as the Fifa World Cup, the Commonwealth Games, the Southeast Asian Games and Sukan Malaysia, Emico is regarded as Southeast Asia's leading trophy manufacturer.

Gaining an unmatched expertise drawn from more than 40 years of experience as producer and marketer of medals, trophy components, souvenirs and custom-designed promotional items, Emico has expanded into providing end-to-end solutions and full-scale manufacturing, working closely with customers from concept to logistics. With a reputation for quality, safety and timely delivery, the company has collaborated with multinational manufacturers such as Mattel and Ikea as a plastic products supplier.

Emico specialises in trophies made of materials ranging from traditional chromed plastic to trendy metal and acrylic. The company boasts an assortment of up to 4,000 design moulds, making it one of the largest manufacturers globally.

"We're developing the trophy business even more by increasing our exports and expanding our markets," says Jimmy Ong, managing director. "Our aim is to be the largest trophy producer in the world."

The Bursa Malaysia-listed group, which is also engaged in property development and trading of consumable products, exports to 45 countries primarily in Asia and Europe, where it is the third-largest trophy exporter. Seeing an increased demand in China for high-value products, Emico has set up a distribution office in Guangdong to bring its Italian-designed metal trophies, which are heavier in weight and targeted at more sophisticated customers.

With more than 200 dealers in China, Emico is in the process of expanding its network on the mainland through souvenir and trophy distribution partners in business districts such as Beijing and Shanghai.

"We can advise clients on how to set up trophy shops and become distributors," Ong says. "We are looking for people who share the kind of interest, the kind of passion that we have to distribute our products and be our partners."

Emico
http://www.emico.com.my