USA Report - Midwest Edition

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Discovery Reports

Johnsonville Sausage upholds American tradition, sets global innovation standards

PUBLISHED : Monday, 29 February, 2016, 3:48pm
UPDATED : Wednesday, 23 March, 2016, 5:09pm

The world's top sausage manufacturer - with annual sales reaching US$1 billion -Johnsonville Sausage has not only elevated an American tradition to a global palate, but it also continues to raise the bar for food science and innovation, revolutionising the industry for more than 70 years.

Johnsonville has remained family-owned since it began as a butcher shop. This is reflected by a portfolio that ranges from traditional smoked-cooked links, brats, grillers, Italian and breakfast sausages to more innovative chicken sausages, meatballs and sausage accompaniments such as mustard and rolls.

"Innovation enables us to freeze and thaw our products through the cold chain in safer, more efficient ways than most competitors, allowing us to ship superior products to more than 30 countries," says Michael Stayer-Suprick, president ofJohnsonville's international business group.

"That is because beyond understanding what customers want, we understand the science and technologies behind our uncompromising commitment to making the best, safest and highest-quality products that consumers can buy in our categories."

Among integrity, trust and ownership, innovation is also a part of the "Johnsonvilleway", which guides the company through sustainable growth - whether it is across America, established markets in Asia such as Japan, South Korea, Hong Kong and Singapore, or burgeoning markets.

These include the Philippines, Thailand and China, where it launched local production last year after a decade of mainly exporting to the region. Projected to boost sales in Asia-Pacific, the factory ensures that it upholds all the company's standards, while sourcing high-quality local meat.

"Bridging local tastes and aligning quality standards are just the beginning. Businesses in Asia, particularly China, have a burning desire to evolve their industries into where their customers want them to go," Stayer-Suprick says.

"This is why we want partners - from manufacturers and distributors to merger and acquisition prospects - who are similarly willing to learn, stretch and grow."


Johnsonville Sausage