USA Report - Midwest Edition

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Discovery Reports

Logoplaste's hole-in-the-wall model delivers optimised packaging

PUBLISHED : Monday, 29 February, 2016, 5:32pm
UPDATED : Wednesday, 23 March, 2016, 5:09pm

The innovator behind some of the most recognisable containers for beverages, condiments, personal care and household products, Logoplaste knows that packaging sells the product just as much as it functions as a mere vessel - whether it is for milk, ketchup or bathroom cleaner. For fast-moving consumer goods (FMCG) industry leaders and Logoplaste clients such as Coca-Cola, Nestlé, Heinz, Diageo and SC Johnson, packaging often spells the difference between success and failure.

Logoplaste attributes much of its success to its "hole-in-the-wall" business model. This enables it to supply packaging from factories installed directly on the client's site, using advanced injection, stretch-blow and extrusion moulding technologies.

"The concept is not about selling bottles, but delivering a fully integrated project where we install machinery, train people and manage all of the client's packaging operations," says Logoplaste North America managing director Rui Abelho.

"From day one, we ensure that we understand the client's DNA - and translate that into products that stand out in the market, while helping optimise the company's operations with reduced carbon footprint, zero transportation cost and just-in-time inventory."

Since pioneering the model in 1976, Logoplaste has grown to manage more than 64 factories and 450 machines across 17 countries. Through the Logoplaste Innovation Lab, it has also taken its partnership with clients further through research and development activities aimed at creating the most desirable, feasible, viable and sustainable packaging solutions.

Seeing continued growth in the FMCG segment, Logoplaste also eyes the pharmaceutical and medical fields among other industries that can benefit from its innovations.

"Overcoming challenges such as speed to market, product differentiation, cost efficiency and sustainability is a strength that we look forward to sharing with more partner-clients," Abelho says. "Wherever they are in the world, we are ready to grow with them, add value to their products and help enhance the experience for their own customers."