A wedding day is a pivotal moment in a couple's life and, with the passing of time, photographs of the event may largely be how it is remembered.
These days though, wedding photography can be a complex concept. Video recordings, photojournalism and personal websites are becoming an increasingly popular addition to the traditional point-and-shoot version of capturing the day's events.
And some couples are even going so far as to theme their wedding photography sessions to create customised images of their day.
'8RON has tried some breakthrough thematic wedding photographs,' says Byron Ho, creative director at 8RON, a web, photography and multimedia-consulting firm that tailor-makes wedding imagery for clients.
'We find special shooting styles and views, showing their very unique temperament in a romantic and stylish way,' Ho says.
Themes are inspired by each couple's story and their memories leading up to their wedding day, with photographer and stylist often using accessories and props to create idiosyncratic images from a traditional ritual.
'Clients like our breakthroughs and styles tailor-made to them very much,' Ho says.
One of the firm's most unusual commissions included a bride and groom playing around with gender roles. The groom wore feminine lace trim and leggings, while the bride donned a bowtie and brogues with her gown.
Ho says the sharp colour contrast and silhouettes of these images give 'stunning' outcomes that leave everyone satisfied.
While wedding packages incorporating a combination of photographs, video recordings and photojournalism are popular, it is not always necessary to capture the day's events on all of those platforms, or to even theme the photography.
Capturing images of the day that 'bring back the memories the couple experienced', is more important, Ho says.
Wedding photographer Terrence Ng says couples today become 'celebrities' for the day and pay attention to the finer points to achieve the perfect look.
'They want us to capture the details of the day,' he says.
'Our goal is to make the couple look their best and capture the emotion, romance and behind-the-scenes without any interference or direction from the photographer.'
Pre-wedding photography is still popular.
Couples want to ensure they get a good photograph album and 'that they have something special to show to their friends on their wedding day', Ng says.
When it comes to choosing a photographer, Ng says consider places that hold special meaning to a couple's relationship and choose locations that reflect their character, whether that's sports-related, beach-goer or something else entirely.
Choose a photographer whose style you like, Ng says, rather than going along with a recommendation from friends or family who may have different tastes.
Ho advises couples to choose a photographer who will take photographs that reflect their style, no matter if it's casual, grand or natural. 'It's a memory of your own. Make it unique,' he says.