Independent designers should never underestimate the power of bloggers. To help reach a wider audience, Michelle Lai, the savvy founder of accessories brand Mischa, has paired up with blogger and boutique owner Christing Chang of Fashion Hedonism to launch a collection of travel clutches. The bags come in a rainbow of colours and feature her brand's signature prints, inspired by vintage kimono sashes.
A number of fashion bloggers attended the launch party on Wednesday evening at the Christing C boutique in Central. Guests mingled with their online fashion heroes while snapping images of the accessories.
Since launching her brand in 2004, Lai's sassy designs have become the favourite arm candy of stars, stylists and street-style icons. Lai, who had just returned from the Audi Fashion Festival in Singapore, said she had secured two more stockists to add to the outlets already selling her merchandise. She already sold through shops including Lane Crawford and Kapok, locally, and retailers in Beijing, Tokyo and New York.
'My signature print with its interlocking hexagons is the essence of Mischa's love for vintage Japanese textiles. The travel clutch collection extends into fun accessories,' she said. 'And perfect for summer for its light weight and candy colour.'