Shandong Communist Party Secretary Wu Guanzheng has vowed to build the eastern province into a powerful one.
'From now on, Shandong must build its economy if we are to become a powerful province,' Mr Wu said.
The party secretary, transferred from southeastern Jiangxi province in April, mapped out his six-point strategy in a recent meeting.
It includes greater marketing of agricultural products, more high technology investment and faster development of the rural economy.
He also recommended a restructuring of Shandong's industries and quicker urbanisation.
But more notable was his 'get-rich-first' principle - borrowed from the late patriarch Deng Xiaoping.
Mr Wu said he would encourage 'some areas and people to get rich first through honest labour and legitimate business' so that they could become examples for others.
But he balanced it by adding that Shandong must also consider other measures to ensure 'common prosperity' for all people.
Deng broke the 'iron rice bowl' tradition by raising the 'get-rich-first' principle in the early 1980s.
The Shandong Party Secretary failed to mention the importance of strengthening co-operation with other provinces.
The 59-year-old Jiangxi native is considered a rising star in the mainland's political scene and supporter of Communist Party boss Jiang Zemin.
One of Mr Wu's predecessors, Jiang Chunyun became a vice-premier in 1995.
Since his transfer three months ago, Mr Wu has toured the province extensively and met local cadres to gain their support.